Sales Development Representative (German-speaking)

About the job

Singa is looking for a Sales Development Representative to accelerate our growth in Germany. In this role, you will work with hospitality groups, nightlife operators, family entertainment centers, competitive socializing hotspots, and private karaoke room concepts, helping them scale their business with the world’s leading karaoke solution for venues.

We are looking for a native German-speaking sales professional with SaaS experience and previous exposure to the German market. If you are commercially driven, relationship-focused, and excited about shaping the future of social entertainment, we would love to hear from you.

We are looking for someone who is fluent in German and understands the local culture. The role can be based either in Finland, working from our Helsinki office, or in Germany, in which case the position is fully remote.

About Singa

Singa is the modern karaoke solution for venues and people who love singing. With a world-leading licensed music catalog, intuitive technology, and flexible B2B models including Lite, Pro, Kiosk, and Box, we help entertainment venues such as pubs, bowling alleys, competitive socialising concepts, and karaoke bars drive customer engagement and unlock new revenue streams. Today, Singa powers a fast-growing network of over 1,500 venues across Europe and the US.

You will be joining the market leader of karaoke for venues in Germany, working with a product already trusted by leading operators across the market.

About the Role

Title: Sales Development Representative

Location: Helsinki area (on-site) or Germany (remote)

Team: B2B Sales

Reports to: Market Lead, with functional alignment to the Chief Commercial Officer

Travel: Regular travel within Germany for customer meetings and industry events

As a Sales Development Representative, you will help drive revenue growth by sourcing, closing, and expanding B2B accounts across Germany. This is a hands-on closing role for a motivated and curious sales professional who is eager to learn and grow in SaaS sales.

You will be supported by well-established and continuously developing sales automation and tools, giving you a strong foundation to succeed. You will be involved throughout the sales cycle, from pipeline generation to deal closure and handover to Customer Success, while learning how to create long-term value for customers using Singa’s platform.

You will collaborate closely with Sales, Product, Music, Marketing, and Customer Success teams, acting as a strong voice of the German customer while delivering strong commercial outcomes.

Key Responsibilities

Revenue Generation and Deal Closure

• Strategically source, develop, and manage your own pipeline of high-value target accounts within hospitality, nightlife, family entertainment centers, cruise lines, and private karaoke room concepts

• Partner closely with the Country Manager

• Achieve and consistently exceed monthly and quarterly revenue targets

• Conduct in-depth discovery calls to understand customer pain points, operational models, and commercial objectives

• Lead tailored product demonstrations and position Singa as a value-driven solution

• Develop, present, and negotiate commercial proposals with senior decision-makers

• Attend industry events, conferences, and prospect meetings to build relationships and accelerate deal cycles

• Travel to key markets to deliver in-person product demonstrations and close strategic opportunities

Customer and Data Management

• Maintain accurate and up-to-date records of all sales activity, pipeline, and customer interactions in HubSpot

• Collaborate closely with Customer Success to ensure smooth onboarding, successful launches, and long-term retention

• Provide structured market, customer, and competitor insights to inform sales strategy and go-to-market development

Must Haves

• Native-level German proficiency, both spoken and written

• 2+ years of successful experience as an Sales Development Representative or in a similar closing role within a B2B SaaS environment

• Proven track record of consistently meeting or exceeding sales quotas

• Strong business acumen with the ability to identify customer pain points and translate them into commercial solutions

• Exceptional communication skills, including discovery, product demonstrations, and professional follow-up

• Proficiency in CRM and sales automation tools, with HubSpot experience strongly preferred

• High level of curiosity, drive, resilience, and coachability

• Comfortable working in a fast-paced, evolving, and international environment

Nice to Haves

• Polish and or Dutch language skills

• Experience selling SaaS or technology solutions into hospitality, nightlife, leisure, or entertainment industries

• Experience working in a tech startup or scale-up environment

• Previous success working in a remote or hybrid environment (if you’re working from Germany our HQ is in Helsinki)

• Exposure to karaoke, AV technology, music licensing, or competitive socialising concepts

Compensation and OTE

This role offers a competitive base salary and a transparent, performance-based commission structure.

• OTE: 51,000€/year at target, with upside to 63,000€+ for high performance

Why Singa

• Join a fast-growing music and technology company with a unique global niche

• Work with a product that customers and end users genuinely love

• Be part of a team shaping the future of hospitality and social entertainment in Europe

• Flexible work environment with international exposure and regular travel

• Competitive compensation with clear performance incentives

Our Commitment to Diversity

We’re building a sales team that reflects the diversity of the European business and customer community. We evaluate candidates based on relevant skills, potential, and ways of working—not on academic background or a linear career path.

We’re happy to provide interview accommodations for candidates who need them, and we aim for a fair, transparent, and collaborative hiring process.

Don’t meet every single requirement? Research shows that underrepresented groups often apply only when they meet 100% of the qualifications. If you’re excited about sales, customer relationships, and helping customers succeed with our product, we strongly encourage you to apply.

How to apply

If this sounds like you, come join us in spreading the joy of singing! Please send your resume and and answer the questions in the application form.

We review applications already during the application period and will fill the position as soon as we find the right person, so we encourage you to apply quickly. Our recruitment process includes interviews as well as a take-home assignment.

At Singa, you’ll have the unique opportunity to join a fast-growing, innovative company shaping the future of entertainment. If you’re a driven and resourceful individual ready to make an impact, we’d love to hear from you.

Apply now to be part of a global team on a mission to make the world sing!